Soft Girl Summer Has Joined the Group Chat: Your Guide to a Glowy, Unbothered Season

Summer doesn’t have to feel like a sprint. Not every day needs to be a pool party or a productivity flex. Sometimes, it’s enough to glow slowly, moisturize intentionally, and let the world wait while you reapply your body oil.

Soft Girl Summer isn’t a trend. It's a tone shift. It’s what happens when you choose SPF over stress. Hydration over hustle. Fragrance over frenzy.

At Rena Simone, Soft Girl Summer is less about aesthetics and more about atmosphere. The one you create when you pause, take up space, and tend to your skin like it’s a love language.

What Soft Really Means to Us:

Soft is powerful.

Soft is well-moisturized. Soft is choosing slowness in a world that keeps yelling “go.”

We’re not spiraling—we’re exfoliating. We’re not fighting the heat—we’re glistening in it. We’re sipping iced coconut water, body buttering at golden hour, and slipping into sleep with skin that still smells like summer.

5 Ways to Live a Soft Girl Summer

Prioritize pleasure the way you've learned to prioritize productivity.

You don’t have to earn softness.

Let skincare be the plan. Give your brain a break from hustling and let your senses lead. That means taking a detour for the good iced coffee. That means body oil before emails. That means saying, “I don’t feel like it,” and trusting that’s enough.

Pleasure is not the reward. It’s the rhythm.

Soft Girl Summer isn’t lazy—it’s intentional. It’s letting joy be the metric. It’s starting the day with a stretch, not a scramble. It’s picking your skincare by mood, not just concern.

You can still get things done. But the glow comes first.

Show Stoppers Body Butter Bundle, with Sugar Baddie Body Oil

Turn your shower into a moment.

Steam, scrub, serum, slow jam.

This is not a rinse-and-run situation. This is the main event. Let the room fog up like a spa scene in a movie you’d watch just for the vibes. Dry brush first, if you’re fancy. Let the scrub linger. Massage your body oil into damp skin like you’ve got nowhere to be and all day to get there.

Cue your Soft Girl Shower Playlist™. Think sultry, glowing vocals and lyrics that stick to your skin. Wrap yourself in a towel like a robe and give yourself a little shoulder glance in the mirror.

Let Golden Hour interrupt you. Always.

Drop what you’re doing when the light hits just right.

Whatever you're doing—scrolling, cleaning, journaling, moisturizing post-shower—stop. Turn toward the sun. Let it hit your cheekbone. Let it spill across your shoulders. Let it catch the highlight you didn’t even mean to apply.

Golden hour is a soft girl alarm clock. It says: pause now, admire yourself, apply one more layer of body oil if you must.

You don’t chase the light. You bask in it.

Because Soft Girl Summer runs on glowy moments. The to-do list can wait. Your collarbone looks stunning right now.

Say "no" without a calendar excuse. "I'm protecting my softness" counts.

Soft girls don't overexplain.

You don’t owe anyone a spreadsheet to rest. You don’t have to fill every square on your calendar to feel worthy. You're allowed to rest. You're allowed to decline. “No” is a complete sentence—and protecting your softness is reason enough. You're not flaky. You’re intentional. Moisturized boundaries only.

Moisturize like someone’s watching. Even if no one is.

Because softness is energy, not performance.

This isn’t for the feed. This is for you.

You don’t need an occasion to be glowing. Lotion your legs just to feel the glide. Add perfume behind your knees. Layer your gloss. Showing up moisturized is just good manners, even if it's just you and your to-do list. Your best self shouldn't be reserved only for special occasions.

You are the moment—even in sweatpants. Especially in sweatpants.

Other Ingredients of a Soft Girl Summer

• Hydration that starts with water and ends with lotion

• Fragrances that make you feel like the main character

• Hand cream in your bag, bathroom, nightstand and kitchen... because moisturization is a lifestyle

• Saying "no" without explanation (it just bears repeating)

• A foot care routine that says: "I deserve full body softness."

The Season Isn’t Over. It’s Just Slowing Down.

Soft Girl Summer has joined the group chat.

The sun’s still out—she’s just glowing, not grinding. So take the long way. Skip the party that starts after the bra comes off. Spritz yourself in another round of smell-goods. And let the world wait while you sip cucumber water and thumb through and old-school magazine.